Color Measurement Website
Color Measurement Website
Color Measurement Website
Color Measurement Website
Color Measurement Website
How do you make technology approachable, speaking to both novices and experts? This was the fundamental challenge proposed to us. Working with a dedicated UX & Design team, we focused on humanizing the technology, leading with an accessible design that immediately emphasized the company's value, while making sure the product details were packed with all the crunchy details and resources required by engineers. The client moved forward with a different visual execution, but was wildly pleased with our strategic approach.
How do you make technology approachable, speaking to both novices and experts? This was the fundamental challenge proposed to us. Working with a dedicated UX & Design team, we focused on humanizing the technology, leading with an accessible design that immediately emphasized the company's value, while making sure the product details were packed with all the crunchy details and resources required by engineers. The client moved forward with a different visual execution, but was wildly pleased with our strategic approach.
How do you make technology approachable, speaking to both novices and experts? This was the fundamental challenge proposed to us. Working with a dedicated UX & Design team, we focused on humanizing the technology, leading with an accessible design that immediately emphasized the company's value, while making sure the product details were packed with all the crunchy details and resources required by engineers. The client moved forward with a different visual execution, but was wildly pleased with our strategic approach.
How do you make technology approachable, speaking to both novices and experts? This was the fundamental challenge proposed to us. Working with a dedicated UX & Design team, we focused on humanizing the technology, leading with an accessible design that immediately emphasized the company's value, while making sure the product details were packed with all the crunchy details and resources required by engineers. The client moved forward with a different visual execution, but was wildly pleased with our strategic approach.
How do you make technology approachable, speaking to both novices and experts? This was the fundamental challenge proposed to us. Working with a dedicated UX & Design team, we focused on humanizing the technology, leading with an accessible design that immediately emphasized the company's value, while making sure the product details were packed with all the crunchy details and resources required by engineers. The client moved forward with a different visual execution, but was wildly pleased with our strategic approach.
ROLE
ROLE
ROLE
ROLE
Art Direction, Brand Exploration, UI/UX Design
Art Direction, Brand Exploration, UI/UX Design
Art Direction, Brand Exploration, UI/UX Design
Art Direction, Brand Exploration, UI/UX Design
Art Direction, Brand Exploration, UI/UX Design
DATE
2019
2019
Please note, as this is a project is still moving forward, certain design and content details were intentionally changed to obscure the actual company identity.
Please note, as this is a project is still moving forward, certain design and content details were intentionally changed to obscure the actual company identity.
The team met weekly to work through the project, first off for a series of onboarding sessions to really immerse ourselves in the client's business. Eventually the meetings evolved, focusing on overall site structure, early branding explorations, as well as getting everyone involved with rough site mockups.
The team met weekly to work through the project, first off for a series of onboarding sessions to really immerse ourselves in the client's business. Eventually the meetings evolved, focusing on overall site structure, early branding explorations, as well as getting everyone involved with rough site mockups.
The team met weekly to work through the project, first off for a series of onboarding sessions to really immerse ourselves in the client's business. Eventually the meetings evolved, focusing on overall site structure, early branding explorations, as well as getting everyone involved with rough site mockups.
One of the key aspects of the design was the photography, which leaned into the idea of color being all around us. All imagery showcased working professionals, which both humanized the product, while also showcasing the vast array of industries this client was involved in.
One of the key aspects of the design was the photography, which leaned into the idea of color being all around us. All imagery showcased working professionals, which both humanized the product, while also showcasing the vast array of industries this client was involved in.
Another important element of the design was the gradient. It would eventually become one of the primary branding components, changing to reference different product lines & sections. The product detail page in particular utilized the gradient sparingly but in high-visibility areas, leaving the rest of the design clean and focused on the product & information.
Another important element of the design was the gradient. It would eventually become one of the primary branding components, changing to reference different product lines & sections. The product detail page in particular utilized the gradient sparingly but in high-visibility areas, leaving the rest of the design clean and focused on the product & information.
