Hunterlab Website
Hunterlab Website
Hunterlab Website
Hunterlab Website
Hunterlab Website
How do you make technology approachable, speaking to both novices and experts alike? How do you make a typically hidden industry seem indispensible? This was the fundamental challenge proposed to us by Hunterlab.
Working with a dedicated UX & Design team, we focused on humanizing the technology, leading with an accessible design that immediately emphasized the company's value, through the development of clear product stories. For the engineers and more informed, we made sure that the site was packed with deep information and robust resources they would need. This strategic approach opened the client's eyes to the opportunities, and informed everything which came next.
ROLE
Art Direction + UI / UX Design
DATE
2019
The team met weekly to work through the project, first off for a series of onboarding sessions to really immerse ourselves in the client's business. Eventually the meetings evolved, focusing on overall site structure, early branding explorations, as well as getting everyone involved with rough site mockups.
The team met weekly to work through the project, first off for a series of onboarding sessions to really immerse ourselves in the client's business. Eventually the meetings evolved, focusing on overall site structure, early branding explorations, as well as getting everyone involved with rough site mockups.
The team met weekly to work through the project, first off for a series of onboarding sessions to really immerse ourselves in the client's business. Eventually the meetings evolved, focusing on overall site structure, early branding explorations, as well as getting everyone involved with rough site mockups.
One of the key aspects of the design was the photography, which leaned into the idea of color being all around us. All imagery showcased working professionals, which both humanized the product, while also showcasing the vast array of industries this client was involved in.
One of the key aspects of the design was the photography, which leaned into the idea of color being all around us. All imagery showcased working professionals, which both humanized the product, while also showcasing the vast array of industries this client was involved in.
Another important element of the design was the gradient. It would eventually become one of the primary branding components, changing to reference different product lines & sections. The product detail page in particular utilized the gradient sparingly but in high-visibility areas, leaving the rest of the design clean and focused on the product & information.
Another important element of the design was the gradient. It would eventually become one of the primary branding components, changing to reference different product lines & sections. The product detail page in particular utilized the gradient sparingly but in high-visibility areas, leaving the rest of the design clean and focused on the product & information.
