The new and used cars market is a crowded one. When I first partnered with iSeeCars in 2020, they had first broken through and had some success, but they were looking to expand their market reach. First, I worked with the team to expand the scope of content on their website, building new templates and page types. Once implemented, the team turned their focus to modernizing and updating the rest of the website, refining the visual aesthetic, as well as updating the UI / UX throughout the site. My work focused on three key areas: the Search pages, Login and Saved Favorites, and VIN search experience. We iterated extensively to find the right card design, A/B testing color choices and card layouts to see which were most effective. The team has already seen success through these efforts as they continue to evolve and refine the full site experience. 

Role

Art Direction, UI / UX Design, Design System + Animation

Date

2020 - 2022